HOW TO QUIT SMOKING & VAPING — FAST & FOR GOOD.

This. Changes. Everything.

Meet the Craving Kill Switch — shut down an urge in 30 seconds, drug-free.

A drug-free quit smoking app that also eases withdrawal symptoms, rewires the habit, and helps you quit nicotine without the weight gain.

Quit by Heart app home screen – Craving Kill Switch button and cravings-beaten counter

INDIVIDUALS  •  EMPLOYERS  •  INSURERS  

WHY WE EXIST

Quitting shouldn’t take superhuman willpower. That playbook has failed smokers for decades. We built tools that work in seconds and fit your lifestyle.

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YOUR CRAVING TOOLKIT

Every craving covered.

Beating cravings takes an offense and a defence — something to strike the urge the second it hits, and something to guard against the triggers and self-sabotage that bring it back. Quit by Heart gives you both, drug-free.

Instant

Motivation Psychology

A toolbox full of solutions – ready in-app, the second you need them, so you act on your quit plan instead of caving.

Majmundar et al., 2020.

30 for 50

Craving Kill Switch

Shuts down the urge in 30 seconds or less — just like exercise, which holds off cravings for up to 50 minutes.

Taylor, Ussher & Faulkner, 2007, Addiction.

Thirty seconds sounds too fast to be real. It isn’t — the Craving Kill Switch doesn’t fight the urge, it settles the neurotransmitters, peptides and hormones producing it.

Cravings are a symptom of habit and addiction.

Most quit-smoking apps only mute the craving. Quit by Heart also breaks the habit loop that keeps firing it — the difference between quitting for a week and quitting for good.

One person reaching down to help another climb, representing the support that helps break the smoking habit

WORK WITH US

A partnership built around your plan to quit

We don’t hand you a pamphlet, suggest deep breathing and send you walking. We provide FAST responses for your specific obstacles to give you a self-directed path that drives real internal self-transformation — with results you feel fast.

WHO WE ARE

An app like no other — built by people who get it

We’re ex-smokers, clinicians and behavioral scientists who were tired of quit programs that don’t work. So we built the one we wished existed: works fast, simple to use, and genuinely on your side.

The Quit by Heart team of clinicians and behavioral scientists collaborating

UNIQUELY CLUTCH

We combine these the way no one else does.

A combination of tools that work together with your brain & body that you’ll use by heart. Cold Turkey – Reimagined.  (*patches, pills, gum, candy, pouches, sprays optional).

Tame False Hunger

Calm the appetite signals that cause quit-related weight gain.

Works With Your Body

A drug-free combination therapy, structured like a clinical protocol.

Ease Withdrawal Symptoms

Soften withdrawal symptoms so the hard days get shorter.

Only Us

No one else combines these methods into one guided app.

OUR VALUES

Built on three values we won't compromise

Everything we ship has to clear all three. Your success is our success.

1

Be Ethical

No dark algorithms, no dependency traps. We win when you quit and leave — not when you stay hooked on us.

2

Science + Data Driven

Every method is grounded in evidence and sharpened by what the data tells us actually works.

3

Easy for the Average Smoker

If it’s not simple enough for a busy person on their worst day, it’s not done yet.

Your last quit attempt is coming

Tell us how you use nicotine and we’ll show you exactly how Quit by Heart fits your life. Free to start.